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About me

I'm a digital crafter. I believe that great design

should not only be visually striking but also

deeply resonant, reflecting the core values of

the brands and individuals it represents.

El arte es un viaje de ida, el diseño es un viaje de vuelta.

-Cruz Novillo

I'm a digital crafter. I believe that great design should not only be visually striking but also deeply resonant, reflecting the core values of the brands and individuals it represents.

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Laboral experience

2021 - present

Freelance Graphic Designer

Visual Identity, Editorial design, Photography,  UX/UI Design

2022

Graphic Designer at We Are Yellow

Palma de Mallorca

2023

Graphic Designer at Imprenta Nueva Balear

Palma de Mallorca

2024

Graphic Designer at Essentialist

Palma de Mallorca

Academic education

2017-2021

Escola d'Art i Superior de Disseny de les Illes Balears

Graphic Design Degree

2021

Identidad corporativa bi y tridimensional

Un curso de Cruz Novillo y Pepe Cruz

2022

Taller de fotografía analógica

Impartido por el fotógrafo Carlos Oliver

2022

Taller de tipografía Glíglifo

Un curso de Damià Rotger y Pedro Arilla

As a graphic designer, my journey has been quite eclectic. With a background spanning various fields, including brand identity, photography, art direction, editorial and web design, my main focus lies around pushing creative limits and crafting interesting visual narratives, achieving practical and effective design solutions.

One of the aspects I find most exhilarating about my work is the opportunity to blend different mediums and disciplines. I believe that true innovation lies at the intersection of diverse influences, and I'm constantly exploring new ways to blend photography with typography or infuse branding with interactive web design elements.

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CV

Loida Simarro

As a designer, I focus on the potential of language as a visual medium, pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression.

I fuse the aesthetic sensibility with a prescient cultural understanding to create distinctive designs, illustrations and typography.

I work in fields such as creative and art direction, brand identity, editorial design, signage for spaces, web design

Experience

2021 - present

Freelance Graphic Designer

Visual Identity, Editorial design, Photography,  UX/UI Design

2022

Graphic Designer at We Are Yellow

Palma de Mallorca

2023

Graphic Designer at Imprenta Nueva Balear

Palma de Mallorca

Date

Company Name

Job Title

Education

2018-2021

Escola d'Art i SUperior de Disseny de les Illes Balears

Graphic Design Degree

2021

Identidad corporativa bi y tridimensional

Un curso de Cruz Novillo y Pepe Cruz

2022

Taller de fotografía analógica

Impartido por el profesional Miquel Oliver

2022

Taller de tipografía Glíglifo

Un curso de Damià Rotger y Pedro Arilla

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