Torrons Vicens
Brand Identity
Web Design
Barcelona, 2026
Torrons Vicens is an artisan nougat brand founded in Agramunt, Catalonia, in 1775. With over two centuries of heritage, the brand sits at a rare intersection: deeply rooted in tradition, yet continuously pushing the boundaries of the craft through collaborations with world-class chefs like Albert Adrià and Jordi Roca.
Heritage, revisited
The project involved a full redesign of their e-commerce website, with the goal of bringing the digital experience closer to what the brand truly represents. The result is a cleaner, more intentional site, one that gives space to the product, honours the brand's history, and reflects the quality and creativity behind every piece.
Art direction played a central role throughout the project. From the editorial pages celebrating the brand's 250-year history, to the product collections developed with Michelin-starred chefs, every section was designed to feel cohesive and considered — balancing heritage with a contemporary visual language.
The Sinergia collection — developed in collaboration with some of Spain's most celebrated chefs — called for a distinct visual identity within the site. A black background sets it apart from the rest of the catalogue, elevating the line and signalling that this is something different: where artisan tradition meets haute cuisine.
